Jed McGowan, Content Design

UX & product copy

Here are a few highlights from past UX writing/content design projects. For a closer look at my process, check out the case studies on the home screen.


LegalZoom’s flow for forming a new LLC (limited liability company). A user would start this flow after entering their business name on a product marketing page:

The flow continues with a few offer pages (some I wrote, some I didn’t) before reaching an order screen.

Screens from Omada’s App Store page:

A flow in the Omada app that helps users find and choose their first learning path:

Onboarding for the redesigned AXS app: