Jed Writes

Context & goals

Omada is a health app that helps people manage chronic conditions such as high blood pressure and type 2 diabetes. App engagement had been declining for a few years, and research suggested the program’s one-size-fits-all structure (where all users received the same lessons and goals in the same order) was a likely cause. My team was tasked with introducing flexibility and choice into the program, helping people engage with the health topics that mattered most to them at the right moments. My role

I owned the content strategy and execution for the project, working closely with a visual designer to introduce choice / flexibility during the early app experience. I also worked closely with a clinical content specialist to develop new lesson topics and content to meet evolving user needs.